Write two paragraphs about the business as if describing it to someone who knows nothing about it. For example, what type of business is it?

Your marketing plan will begin two lines below the header information. Each of the following represents a section that must be clearly identified in your plan.

Executive Summary
Write two paragraphs about the business as if describing it to someone who knows nothing about it. For example, what type of business is it? What need or want does it hope to fulfill for consumers? What prime benefit does it offer? What products or services does the business provide? Where is it located? Who are the employees? When does it receive most of its customers? What’s its marketing budget? Review the examples in Chapter 2 in your textbook.