Why should read this analysis? What’s interesting, enlightening, or significant about this topic?

Stance and Audience

Assume that your audience is not enrolled in this course and has not closely examined corporate communication.

You’ll need to educate and inform them of relevant information and concepts, and you’ll need to contextualize your analysis in a way that answers your readers’ questions, “Why should read this analysis? What’s interesting, enlightening, or significant about this topic?”
Take a stance that is both fascinated by but critical towards corporate activity. We can learn a lot about organizational acumen by studying a corporation’s communication practices, and at the same time we can criticize that behavior when warranted.
Document Design and Submission