Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

Identify and list the question you are answering.
– Outline your thoughts to provide a framework for your response.
– Use a standard essay response to answer the question.
– While you may use other sources to help you answer the question, the primary source for answering the question must be your textbook.
Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?