Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offer you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile

Company Name:
Industry:
Major products and/or services :
Products and/or services your marketing plan will focus on:
Target customers:
Distribution channel(s):
Headquarters :
Year founded:
Number of employees:
Annual revenue
Key competitors:
Link to Web site:
Link to Yahoo! Finance information page :
Market Segmentation and Targeting

What problem does your product or service solve?
Describe the total market for your solution: Who are potential customers?
What are the key segments within this market?
Identify and briefly describe 1–3 segments that this company serves.
Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?
Situation and Company Analysis