Which of these four aspects of negotiations would you consider first as the leader of a negotiating team? Why

Watch Video: https://youtu.be/-c-SUdBoD6M

William Ury suggests several methods for individuals to consider during negotiations in his video. Among them are:
– Shared interests
– Power not to react
– BATNA
– Dealing with the other side

Assignment question – In your opinion, which of these four aspects of negotiations would you consider first as the leader of a negotiating team? Why