What’s the problem? Why is it a problem? What happens if things stay the way they are? What options exist for change? What would positive change look like?

Policy Memo

Your goal here is NOT just to make a one-sided argument or an impassioned plea  for what you think the decision maker should do.

Start with a well-defined problem. Then, generate and assess different options and courses of action. Don’t just start with a solution and then make up arguments to support it.

By starting with a well-defined problem, you have a better view for assessing possible solutions, including who benefits , how does each party benefit , what are the opportunity costs .

Your aim here is less persuasive and more analytic. What’s the problem? Why is it a problem? What happens if things stay the way they are? What options exist for change? What would positive change look like? How should we define a positive outcome? What courses of action are most likely to lead to those outcomes? What is my basis for knowing that?