What would be the characteristics of a comprehensive social media strategy that you would employ to build your brand, engage customers, and generate leads and sales revenue?

Unique Marketing Issues
Entrepreneurship: Successfully Launching New Ventures, 6th Edition. Barringer and Ireland. Published by Pearson/Prentice-Hall.
1. Read Chapter Eleven Notes
2. Chapter Reflection/Summary .A summary of the main chapter points using your own words and a brief (100 word) personal reflection of what was personally most interesting or useful to you from the chapter.
3. Answer the Application Question below : Imagine you are opening a tutoring service near Central Connecticut State University. What would be the characteristics of a comprehensive social media strategy that you would employ to build your brand, engage customers, and generate leads and sales revenue?