What makes the company’s products or services unique? What value is brought to customers? Does the organization have a weak brand presence?

Complete the table below with descriptive responses and explanation as you answer the questions below.

Strengths Weaknesses
Does the organization have a strong brand presence?
What resources are available for marketing activities?
Does the company have unique products or services that satisfy the needs of its target market?
What makes the company’s products or services unique?
What value is brought to customers?
Does the organization have a weak brand presence?
Are resources insufficient for marketing activities?
Does the company lack distinctive products or services?
Do current products or services fail to satisfy the needs of customers?
Do current products or services fail to bring value to customers?
Opportunities Threats
What is the unique opportunity that the company is trying to take advantage of?
Does the target market have any unfulfilled needs that the company can satisfy?
Are there emerging target markets with needs that the company can satisfy?
Are there ways the company and its competitors can benefit from working together?
Are there opportunities for collaborating with customers to build a brand presence?
Describe and analyze if market demand is increasing?
Are there changes in the government regulations that will affect the company?