What is the company’s strategy? What challenges does the company face in the short term and long-term? What alternatives should be considered to address the firm challenges and problems?
Unilever case analysis
Start with an elevator pitch type summary
Identify key strategic issues and business challenges in the case and causes of the challenges
Include an overview of the business situation
Create a short company background and overview including products & services, company vision and purpose, development stage, business goals and growth plans
Conduct a strategic opportunity analysis of the business situation
Create a SWOT: What are the Company’s strengths, weaknesses, opportunities and threats?
Identify corporate cultural challenges and opportunities
Conduct a strategic opportunity analysis of the business
What is the company’s strategy?
What challenges does the company face in the short term and long-term?
What alternatives should be considered to address the firm challenges and problems? And what are the pros and cons of each alternative?
Does the company have a sustainable and scalable business model?
What course of action do you recommend? Keep technological aspects in mind when you recommend potential solutions to the firm’s problems and challenges.
