What evidence are you providing to support your arguments?What key authors/works/academic frameworks will you be drawing on?

THE RISE OF SOCIAL MEDIA HAS FORCED AIRLINES TO ADAPT THE WAY THEY MARKET THEMSELVES AND THEIR PRODUCTS

The following format/structure should be observed for your essay and the sub-points are indicative of the content to include in each section:
1. Introduction
a. Define the scope of the question .
b. Give brief contextual or background information
c. What key authors/works/academic frameworks will you be drawing on?
d. Set the direction for your essay
2. Major Themes
a. Introduce your major themes
b. Explain the connection to your research question and how each theme helps address the task
c. What evidence are you providing to support your arguments?
3. Critical Reflection
a. Consider the implications of your findings from your major themes in terms of implications for practice, policy, academic research etc.
b. Highlight challenging, but relevant outcomes with flair and imagination
c. Demonstrate learning from the overall task
4. Conclusion
a. Draw the key points together
b. Come back to the overall argument
c. How have you demonstrated your central point?
d. Answer the question!
5. Bibliography – IMPORTANT
a. The bibliography should comprise a variety of sources with a minimum of 12-15 academic journal articles forming the core debate of your essay.
b. ‘Other’ types of references should also be used to make the essay both current and ‘colourful’, so you should aim for about 25-30 in total.
c. Categorise academic journals separately.