What contributes to NBA fan attendance? What can help improve attendance? Does winning/lose affect attendance?

NBA Fan Attendance

You will be required to research, design, develop, write, and present a research
proposal, which includes the Introduction, Literature Review, Method, (, Implications, and References sections.

What contributes to NBA fan attendance?
What can help improve attendance?
Does winning/lose affect attendance?
Does team market affect attendance?
Household names affect attendance?