What are their products? How are they displayed? How is branding used in the packaging? Is there evidence of the product life cycle or appeal to Roger’s Diffusion of Innovation segments?

Use a portfolio approach to critically evaluate how the company:
What are their products? How are they displayed? How is branding used in the packaging? Is there evidence of the product life cycle or appeal to Roger’s Diffusion of Innovation segments?
Place- Where are the products/ services accessed? What delivery options do they have? How does this reflect strategy?
What pricing strategies are they applying? How does this reflect their generic strategy?
How are staff used in the business? What efforts do they make to create a community amongst customers?
How does the company demonstrate its existence? This is more relevant to service based companies so bear that in mind. Areas such as logo, website, branding will be key here.
Process- How many steps to contact/ purchase/ complaints are there? Is the process more complex than competitors, or less so?