What are the strategic circumstances that need to be considered with respect to cultural, ethical, and political differences between the United States and the host country?

International Business in Narobi Kenya

Expansion and Analysis Strategy

Describe the product, brand, production, price, promotion and place pertaining to expanding in the host country. Describe the main business-related issue(s) that your firm is facing, and explain related subsidiary or peripheral issues. Give purpose and direction to the analysis that will follow.

Conduct a SWOT analysis pertinent to entering the new host country market, including your firm’s competition and how you will overcome the weaknesses and threats. How will you finance the firm and source needed materials?

What are the strategic circumstances that need to be considered with respect to cultural, ethical, and political differences between the United States and the host country?

Acknowledge and analyze the perspectives, assumptions, and biases of key stakeholder groups. How will stakeholders’ perspectives help you sharpen and finalize your business decisions? What is the relevance of the context of your firm’s position?

Evaluate the advantages and disadvantages of the different international strategies that firms use to enter foreign markets. Define the international strategy and entry mode your firm will use in the host country.

What management practices are appropriate in this global context? Justify the use of these practices.