The Impact of Adopting ICT-Based Marketing Strategies on the Business Performance of SMEs within India

This is the chapter 5. Kindly check the below attachments once. Please first use the Template, from the start to keep the work organized properly. Then make sure you are familiar with the APA guidelines and the rubric that will be used by the Mentor and the IRB to evaluate your dissertation. Refer to the title and proposal submitted earlier, Chapter -1, 2, 3, 4 and then continue with the chapter 5. Each time you finish a subtopic, leave a space for the change in concept to be visually seen. And please make a figure of each theory so that it is visually better understood .

Examiner’s comments on Chapter 3:
1)In the research questions, I recommend that this be the order:
• Do ICT-based marketing strategies influence the business performance of SMEs in India?
• What are the main ICT-based marketing strategies adopted in SME firms within India?
• What are the key benefits of adopting ICT in the marketing department of Indian SMEs?
2) The null hypothesis is well written, and in the same concrete way, you must make the alternative hypothesis: Null Hypothesis

•The adoption of ICT-based marketing strategies does not impact the business performance of MSMEs in India during a pandemic. Alternative Hypothesis