What are the costs reported as line items on the income statement?Are they increasing with sales or other changes?  

Accounting

Overall your goal for Project One is to read the Management and Analysis and introductory pages of your SEC 10-K to learn more about your company and the information reported.  Incorporate concepts from the course readings.

Operations:

What products does your company make and sell?

Do they manufacture their products or purchase from others?

Trends in revenues and impact on inventory and accounts receivable:

Are sales increasing or decreasing year to year?

How does this relate to changes in inventory and accounts receivable?

Business environment:

What issues might your company experience related to risk? Search the PDF version of the SEC 10-K for your company for the word risk.  Are there other companies and brands under your corporation’s control; locations where they operate; and other big picture business concerns?

Income Statement costs:

What are the costs reported as line items on the income statement? Consider how these relate to the operations of the company.  Are they increasing with sales or other changes?

You might also consider the concept of competitive advantage.  Companies are required to disclose certain financial information to comply with good business practices.  How could this impact their competitive advantage with respect to competitors?