Business, Government and Society

You will develop the learning scenario on which you will base the next parts of the project. You will begin this project in this unit, with new sections added throughout the course. You will submit each assignment separately until you combine the project in the final document.
For this first assignment, select an organization/company that interests you. In your selection of a company, selecting a publicly traded company provides greater access to information about the company through reviewing the company’s SEC Annual Report known as Form 10-K. Selecting a publicly traded company is highly recommended. To complete the assignments throughout the course, students will need to conduct research on the company to successfully address the assignment topics. Include the following topics in your paper:
Introduce the organization by providing a one- to two-paragraph background of your selected company. For example:
o What is the name of the organization/company?
o What is the primary product and industry?
o Where is the organization/company’s home office?
o From a global perspective, what is the purpose and responsibility this organization supports within its mission or value statements?
o Summarize the corporation’s responsibilities to internal and external stakeholders.
o Analyze the differences between internal and external stakeholders’ concerns. Does the organization address these differences?
Who are the stakeholders of this organization?
o Why are stakeholder relationships important to this organization?
o What evidence can you find that the organization considers stakeholder relationships in decision-making?
o Provide one example of how the organization actively contributes to building relationships with stakeholders.
o Include what you believe the organization wants to accomplish in building this relationship.
o If you cannot find evidence that the organization supports stakeholder relationships, identify the benefit the organization receives from taking this approach of not building relationships with stakeholders and the potential risks the organization faces in not considering stakeholder relationships.
Analyze the role of technology as a driver for change within the organization or the industry.
o How does the organization use technology in managing stakeholder engagement?
o What are the benefits and risks of using this technology to manage stakeholder engagement?