On what basis do buyers of the industry’s product choose between the competing brands of sellers? That is, what product attributes and service characteristics are crucial?

Seminar Management Strategy and Policy

Competitive rivalry in any industry increases and becomes a stronger force when:
Buyer demand is growing slowly
Regardless of the circumstances, an industry’s KSF can always be deduced by asking the same three questions:
On what basis do buyers of the industry’s product choose between the competing brands of sellers? That is, what product attributes and service characteristics are crucial?
Given the nature of competitive rivalry prevailing in the marketplace, what resources and competitive capabilities must a company have to be competitively successful?
What shortcomings are almost certain to put a company at a significant competitive disadvantage?