Identify some ethical issues which might arise for someone selling financial service products and services.

Prospect for New Clients

Explain the difference between up-selling and cross-selling, using financial service products as examples.

Explain some of the advantages of active listening.

What benefits does relationship marketing offer to banks?

Identify some ethical issues which might arise for someone selling financial service products and services.

Identify some tools and strategies to become a successful customer relationship marketing manager.