Identify at least 20 appropriate sources to support your research. Outline key findings from data and models and theories.
Write a literature review of 2000 words
Saga Cruises https://travel.saga.co.uk/cruises/ocean.aspx
HOW DOES COVID 19 HAS CHANGE CONSUMER BEHAVIOUR ON THE CRUISE INDUSTRY
The Literature Review must include the following sections
• Abstract
• Introduction
• Presentation of data
Presentation of models and theories CHOOSE ONE MODEL TO SUPPORT YOUR WORK, MODELS ARE LISTED BELOW:
EXTERNAL FACTORS: They could be modelled with PEST, SWOT, or TOWS
INTERNAN FACTORS: They could be modelled with McKinsey’s 7s, SWOT , the Ansoff Matrix
To pass this assignment you must satisfactorily complete all elements of the literature review.
You must show the ability to:
Develop a systematic approach to searching for literature/evidence.
Use a search strategy effectively, including qualitative and quantitative data and
journal articles
Identify at least 20 appropriate sources to support your research.
Outline key findings from data and models and theories.
Situate your sources within the Hierarchy of Sources.
Demonstrate the ability to use Harvard referencing correctly.