How would you go about setting up the focus groups? What are the primary issues on which you would concentrate with the focus groups? -

Management

13 Jul 2022 Pius

How would you go about setting up the focus groups? What are the primary issues on which you would concentrate with the focus groups?

Recognizing Opportunities and Generating Ideas
Textbook: Entrepreneurship: Successfully Launching New Ventures, 6th Edition. Barringer and Ireland. Published by Pearson/Prentice-Hall.
1. Read Chapter Two Notes
2. Chapter Reflection/Summary :
A summary of the main chapter points using your own words and a brief personal reflection of what was personally most interesting or useful to you from the chapter.
3. Answer the Application Question below :
Imagine that you’ve been hired by Fitbit, the wearable activity tracker, to conduct focus groups on your campus to get a better sense of how Fitbit can be as relevant and useful to college students as possible . How would you go about setting up the focus groups? What are the primary issues on which you would concentrate with the focus groups?