How would the firm use hedging tools to mitigate foreign exchange exposure and contribute to corporate social responsibility in the host country?
Write a brief 1- to 2-page introduction
and draft a detailed outline for the following:
Imagine you are the CEO of an international business in Nairobi Kenya and you are opening a new operation in a specific emerging economy in Africa. First, describe your fictional international business and an existing product. Then, identify and describe a real-world emerging market in Africa where you will market the product.
Provide a focus statement and explain what the reader can expect. Establish the context and purpose of the project.
Country—Give an overview of the emerging economy host country where your business will expand.
Include location, population, culture, language, major imports and exports, trade policy , business practices, industries, and any other characteristics that will be helpful to the reader in understanding the country.
Conduct a PESTEL analysis of the host country and the impact each sector would have on your firm. Include the country’s major financial institutions and the strength of its currency versus the U.S. dollar . How would the firm use hedging tools to mitigate foreign exchange exposure and contribute to corporate social responsibility in the host country?