How should the company move forward to remain strategic in the online retail environment?

Leadership Theory

Recently in the news, there have been reports on the success of Amazon growing into the largest online retailer. With growth and success, leaders are often challenged to remain strategic in their approaches to evolve through change.

Based on what you know from the news reports , how should the company move forward to remain strategic in the online retail environment? What is at risk with the current founder and CEO remaining at the helm or is it time for a new approach? What internal and external conditions need to be addressed in the strategic management process of Amazon going forward?