How much of a factor is relatability when determining success in Content Creation, and how can a person utilize relatability to better improve their career on the internet?

Content Creation – a focus on relatability, and how it could be the primary determining factor in rapid growth on the internet.

What makes xqc so popular? What are people like Mr Beast and Dr. Disrespect so successful?

Why is Moist Critikal breaking every rule on YouTube and still growing rapidly? Is it solely based on his talent? Or does the fact that everyone knows a "Charlie" help make him so watchable.

Many studies on internet personalities focus on the work ethic, talent, and luck of these creators, however a mark that typically gets missed is how these creators physically look and act like their respective audiences. How much of a factor is relatability when determining success in Content Creation, and how can a person utilize relatability to better improve their career on the internet?