Explain why you think they are using that pricing strategy. Share how do prices compare with the prices for competing products?

Marketing Mix Assessment

Share specifically the demographic and other psychographic or behavioral characteristics for each target market such as age, gender, geography, income, lifestyles, interests, etc. Share a minimum of 3 characteristics for both the good and the service. Refer to chapter 11, section 3.
Identify the Price: The price of both the good and service is compared to competitors and a rationale for each pricing strategy is provided.
Share the pricing strategy for both the good and service. Are they trying to boost volume with penetration, every-day-low-price or high/low pricing? Or are they matching the competition; creating prestige; or getting a certain profit margin? Explain why you think they are using that pricing strategy.
Share how do prices compare with the prices for competing products?
Describe Promotion: The promotion strategy and messaging for both the good and service is provided along with an explanation of why that approach matches the target market.  Provide the following: