Explain why the information in the article is important to consider in relation to our review of controversies in contemporary advertising.
The Article 2 Presentation opened Midnight U.S. CT 10/4/21 and is due by/before 11:59 pm U.S. CT 10/17/21.
You can submit this assignment anytime during this period. Your Journal entry should be written directly in the Journal or you can copy and paste it into the Journal from your word processor program. Please do not attach a file of what you have written in the word processor program as your Journal post. This assignment is worth a potential 25 points based on your completion of the assignment as outlined above by the due date for the assignment. Click the title link above to access the Journal to create and view submissions.
Present an article from an authoritative Trade/Business print publication/website that reviews advertising in relation to the topics we are covering in Module 2 (Chapters 6, 7, 8, 9, 10). Suggested topics based on our course readings in these chapters include the effect of advertising in relation to stereotypes, issues related to gender, ethnicity, sexual orientation or ability in advertising, and advertising to children.
Posted below is an example of an article from The Guardian published in 2014 that reviews advertising to children for your reference as a type of article you might select for this assignment. This article should not be submitted by anyone in this course to fulfill the requirements of this assignment: SAMPLE ARTICLE The Tricky Business of Advertising to Children The Guardian US Edition Bruce Watson 2-24-14.pdf SAMPLE ARTICLE The Tricky Business of Advertising to Children The Guardian US Edition Bruce Watson 2-24-14.pdf – Alternative Formats
The article must be from an authoritative source and must have been published on or after 1/1/21. Examples of authoritative Trade/Business publications/websites include Adweek, Ad Age, Marketing News, PR News, The Wall Street Journal, NY Times, and Forbes, among others. The TTU Library offers free access to these types of publications for enrolled students.
Attach the required soft copy (file) of the article you are presenting to the Journal post so members of the course can read the article. Then do the following:
Provide a brief synopsis of the article.
Explain why the information in the article is important to consider in relation to our review of controversies in contemporary advertising.
Discuss the implications for advertising, branding, and or strategic communication professionals.
Include a complete APA style citation of the article.
Suggested methods for securing copies in a file format for articles from online sources include:
Save the article as a file from your online source.
Printing the online article to PDF using the print function of you computer.
Copy and pasting the text of the online article into Microsoft Word or another compatible word processing format and saving as a PDF file.
Suggested methods for securing copies in file format for articles from hard copy (print) sources include:
Scanning the article and saving as a PDF file.
Taking a low resolution picture of the article and saving as a PDF file.
Below is a summary of the topics and timelines for this assignment:
