Explain how your packages have been designed to meet target market requirements.

ASSESSMENT CRITERIA: Demonstrate knowledge and understanding of:

1. An analysis of your target market segments, their needs, wants, demands and travel motivations

2. Explain how your packages have been designed to meet target market requirements

3. An analysis of the stakeholders’ role In the development of the tourism destination including a Stakeholder mapping

4. The description of your business strategies in relation to your competitors:

Distribution

Pricing

The Product

Promotion
5. A SWOT-Analysis of your business
(10 marks)
Use effective PowerPoint support

Use good style and clarity of expression
(20 marks) (20 marks)
Team leader = 1, Operations = 2, Marketing = 3 and Finance = 4….10 marks = 3 min 15 sec