Examine the interaction between possible causes and results of internet usage and internet privacy concern through trust entities in China.

Privacy Concerns and Trust Entities in Online Information Disclosure in China

The paper will examine the interaction between possible causes and results of internet usage and internet privacy concern through trust entities in China. It will analyze how different reasons for internet privacy circumstances influence online information disclosure behavior.

The theory of planned behavior is adapted to explain the relationship between privacy concerns and online information disclosure. We will collect data from internet users in China with different nationalities. The results will confirm that online privacy concerns vary across various factors such as trust entities, past internet experience, previous internet knowledge, and online shopping. Furthermore, the significance of the link between privacy concerns and attitudes toward trust will be tested.