Does/ can evaluate the effectiveness of its marketing efforts.
MARKETING ANALYSIS./ EVALUATION
Use a portfolio approach to critically evaluate how the company:
A. Has used at least four of the seven marketing mix elements in their UK operations, to reinforce its positioning within the last three years.
B. Reflects strategic decisions and relevant taught theories in its marketing efforts.
C. Does/ can evaluate the effectiveness of its marketing efforts.
D. The content of your portfolio must display academic skill and integrity, appropriate to level five studies. You must make reference to taught theories/ models/ strategies throughout your work