Do you predict your idea will generate short-term growth, long-term sustainable growth, or both? How can you keep your competitors from easily copying your strategy?
Generating Growth
USEFUL NOTES:
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Using the company you have selected for your Strategy Development Project , describe one idea to generate substantial top line revenue growth. As you describe and assess this potential move, refer specifically to Figure 4.1 in Chapter 4 of Sherman and to the other readings from this week to support your response.
Do you predict your idea will generate short-term growth, long-term sustainable growth, or both?
How can you keep your competitors from easily copying your strategy?
What costs, systems, or capabilities are necessary for this growth to occur?
