Distinguish between the current- and desired- level of communications objectives by setting metrics e.g., to increase brand awareness from 10% to 20% over a 2-month period from June to July 2022.

Individual integrated marketing communications campaign plan report
Based on logical Situation Analysis in assessment 1, you are required to develop a 2-month effective marketing communications campaign plan report for the period June to July 2022.  note that you need to develop the campaign plan report for the same brand, product or service offering you chose for your assessment 1. make sure that you apply relevant marketing communications concepts, theories and models, as appropriate.

1. Introduction

Based on Situation Analysis from your presentation material of assessment 1, briefly explain the purpose of your marketing communications campaign plan.

2. Marketing communications objectives

Set quantifiable communications and sales objectives using appropriate metrics, KPIs and time scales based on chosen scenario. You may apply the SMART principle in setting objectives. Provide a rationale for choosing specific figures or percentages and also explain how your objectives were derived from your context analysis. Distinguish between the current- and desired- level of communications objectives by setting metrics e.g., to increase brand awareness from 10% to 20% over a 2-month period from June to July 2022. Similarly, distinguish between the current- and desired- level of sales objectives by setting metrics, e.g., to increase market share from 5% to 12% over a three-month period from June to July 2022.