Discuss your chosen business’s integration of a market and nonmarket strategy by analyzing its level of success and the extent of its current challenges.

TC ENERGY CORPORATION

In addition to making references to your textbook, your research should include at least five sources from business texts, journals, news media, and blogs from corporate websites. No more than two of your sources may be from the news media. Non-corporate blogs, Wikipedia and YouTube are not considered original sources for this assignment.
Apply the Four Is analysis model to one current or past issues you identify and choose. This is the foundation of your analysis; use as much additional material from the textbook as necessary in order to fulfill the requirements of the assignment.
Integrated Strategy
Discuss your chosen business’s integration of a market and non market strategy by analyzing its level of success and the extent of its current challenges. Cite examples about the positioning and need for repositioning of your chosen business in its market and non market environments.
Conclude by summarizing your analysis and providing recommendations that address any challenges cited in your analysis. In particular, address any perceived benefits for your business in creating and updating an integrated market and nonmarket strategy.