Discuss the current business environment for the new product. What are the internal and external issues which could affect next year’s business?

Luxury barbershop in missouri city tx

Introduce the new product. Describe what the product is and what it does. The introduction might include: consumer demand, product usage, attributes, benefits to the target market, competitive edge, branding, labeling, packaging, support services etc.
What is the geographic area in which the product will be sold?
What kind of image does the product have?
Factory by Doom

Company Background

Include the name and history of the manufacturer, its other products and services, etc.
Include the company’s mission statement.
Profit High Five Graph by simpletutorials.net

Strategic Issues

Discuss the current business environment for the new product.
What are the internal and external issues which could affect next year’s business?
Include details about other new product introductions in the same company, industry consolidations or expansions, new distribution outlets, or a major change in industry pricing, etc.
target with arrow by Anonymous