Discuss how this may improve the long-term sustainability of the organisation. Evaluate how River Island should use benchmarking going forward to improve their competitiveness as a “high street” retailer.

In the 52 weeks to December 2020, River Island reported a 31.7% fall in turnover to £600.5 million. While operating losses totalled £36.2 million.
Using one strategic model of your choice evaluate the strategy of River Island. Discuss if the business model and strategy of River Island is sustainable post the impact of Covid19 and what changes to the strategy you consider necessary.
Using relevant examples critically evaluate how the balanced scorecard model would improve the performance of River Island. You can adapt the theoretical model as you wish.

Discuss how this may improve the long-term sustainability of the organisation.
Evaluate how River Island should use benchmarking going forward to improve their competitiveness as a “high street” retailer.