Discuss how OB principles can explain why it is so hard to be purely rational in the decision-making process.

Are we in control of our own decisions

Watch the following video entitled “Are We in Control of our Own Decisions?” and critically respond to the following questions:

1. Discuss how OB principles can explain why it is so hard to be purely rational in the decision-making process.
2. Assume that you will soon be buying a new car. Using the Snowden and Boone framework, what method of decision making should you use? Explain your answer.