Develop a strategic project proposal for the Senior Management Team of an organisation of your choice.

Module Title: Markets & Society
Module Code: B
Module Leader:
Level: 7
Assessment Title: Strategic Project Proposal
Assessment Type: Report
Restrictions on Time/Length: +10%, excluding tables and figures, references and appendices.
Individual/Group: Individual
Assessment Weighting: 100%
Issue Date:
Hand-in Date:
Planned Feedback Date:
Mode of Submission: Online submission, via Turnitin on Canvas .docx or .pdf only
Number of copies to be submitted: One per student

Summative Assignment Brief:

Develop a strategic project proposal for the Senior Management Team of an organisation of your choice. The proposal should focus on the development of a ‘Strategic Initiative’ that is designed to have a positive impact on the organisation in terms of corporate brand identity/development, stakeholder engagement, internal organisational structures and/or external collaborations.

Apply the theories, models, tools and practices from the Module Workshops, supported by wider reading and research, in the development of the proposal. Employ robust critical thinking techniques to ensure that the proposal is feasible and valuable, with a clear and viable Return-on-Investment argument.