The report should be comprised of the following three sections:

Theoretical Explanation. Describe, in detail and in your own words, one or two innovation theories covered in the module. Deep knowledge of one major innovation theory will be enough as a basis for a high mark, and you should not choose more than two innovation theories.

Theory Application. Apply your chosen theory (or theories) to explain one or more products and/or services for your selected organisation. You may also wish to use your chosen theory to explain how these product/services evolved.

Future Development. Apply your chosen theory (or theories) to recommend possible future development pathways of your products or services for your selected organisation.