Demonstrate knowledge and understanding of data types, data handling and analytics methods essential to data driven marketing decisions.

Data Driven Marketing Decisions (Need to use Alteryx to analysis the data)

Intended Knowledge Outcomes

Demonstrate knowledge and understanding of data types, data handling and analytics methods essential to data driven marketing decisions.
Use and apply a range of analytics tools and techniques to develop useful strategic insights critical to marketing and business operations.
Understand and apply digital analytics tools and techniques in marketing context
Critically evaluate and apply theoretical concepts related to marketing and business analytics.

Intended Skill Outcomes

Understand and frame data driven marketing problems
Identify the nature of data essential to marketing analytics and decision making process.
Develop conceptual and practical understanding of data modelling in marketing analytics.
Analyse, resolve and communicate complex business and marketing problems using data analytics and visualisation tools
Apply digital analytics methods in resolving digital marketing problems