Define the type of research and how you will proceed with the data collection .

Market research – assessment 1 research project

This individual project is designed to give you an insight into the practical aspects of market research and some of the issues involved in the conducting of such research and communicating the outcome for solving marketing-related problems.
The bullet points mentioned in the assessment guidelines will help you to proceed with the market research and go through the main market research points. Make sure you accomplish each topic to provide a good work.
Step 1 – Research Proposal:
In the first step of your market research project you should explain the following topics:
• Find a business problem and explain it clearly.
• Define your main research question.
• Identify the specific objectives .
• Explain which will be your unit of analysis.
• Conclude the first step presenting how you imagine the business problem would be solved considering the data that will be collected and the specific objectives outputs.
The next step consists of the practical application of your research proposal
• Explain the method you used considering the type of qualitative research orientation .
• Define the type of research and how you will proceed with the data collection .
• Present and explain the variables used for analysis
• Present question(s) related to each variable.
• After collecting the data, present the analysis of the results showing your scheme of qualitative data codification and the answers related.
• Conclude the second stage with a predictive analysis suggesting actions to the research problem.