Conduct a market segmentation analysis. Include in this analysis segment sizes and historical and estimated growth rates. Create a perceptual map of options from the perspective of one segment.

Market segmentation & Perceptual map – HGV

Conduct a market segmentation analysis. Include in this analysis segment sizes and historical and estimated growth rates. Create a perceptual map of options from the perspective of one segment. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.

Use the attached Tesla example for reference.