Compare demographics of Mexican market/customers with the Chinese market . Compare and contrast the factors that led to the success and failure and how do you explain this.

Home Depot Internationalisation

For this assignment we just need to write a short research-based essay on Home Depot and their internationalization into China and Mexico . The essay should be around 1000 words in the following format of paragraphs:

1. Introduce the case of expansion in Mexico and china

2. Drivers of Success, why did they succeed in Mexico? Why did they not succeed in china?

3. Compare demographics of Mexican market/customers with the Chinese market . Compare and contrast the factors that led to the success and failure and how do you explain this.

4. Conclusion that summarises the drivers of successful and unsuccessful internationalisation.