Can fans be persuaded by certain/favourite sports stars to purchase a product from a company or services they have reservations about?Discuss.
The Use Of Celebrity Endorsements As A Marketing Strategy: An Investigation Into How Sports Fans Perceive Content Promoted by Sports Stars
RESEARCH TOPIC: The Use Of Celebrity Endorsements As A Marketing Strategy: An Investigation Into How Sports Fans Perceive Content Promoted by Sports Stars
A. Is the use of certain sports stars as brand endorsers more effective than the choice of other sports stars?
E.g: Will lower-profile football players from a mid-table team have the same influence as top players if they promoted a product for a company?
B. Do fans’ opinions of certain sports stars affect their attitude towards products promoted by these athletes?
Or
Can fans be persuaded by certain/favourite sports stars to purchase a product from a company or services they have reservations about?
E.g: Can a sports fan be influenced by a favourite sports celebrity to buy a footwear from a company that they do not find eco-friendly?
Or, can a sports fan be influenced by a sports celebrity into using a product that is at variance with their values and beliefs?