Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research that is having financial difficulties or is on the brink of bankruptcy.

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

https://www.investopedia.com/ask/answers/119.asp

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Would you be interested in purchasing winter sports equipment for children ages 5–9 years old that have multiple purposes?

Synopsis of Customer Survey conducted 7/30 of this year:
Aggregate results from adult customer responses from those that have children
or ordered youth products: 803 respondents out of 1,000 taken from both the website
and emailed surveys.
What youth products have you purchased from ASG as of today? Select all that apply
Of the youth product(s) you purchased, what did you like best about the product(s)? Choose one category.
Would you be interested in purchasing winter sports equipment for children ages 5–9
years old that have multiple purposes?
497 responded yes; 176 answered unsure; 130 answered no
How do you usually get your information regarding most companies’ new products?

How can Airbnb ensure the ethical treatment of consumers? Should there be a separate strategy for the international component of their business model?

Read “Case 2: Airbnb in 2018” in your Connect textbook.

In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.

Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions:

How can Airbnb ensure the ethical treatment of consumers?
Should there be a separate strategy for the international component of their business model?

Submit your assignment. Minimum of 350+ words.

Resources

How do you deliver? Is there a way to improve quality over time to differentiate?

Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following:

Analyze in 350 to 525 words the:

Purpose of the strategic plan
Key objectives:
Market development and how your ideas fit
Process improvement
Development of people
Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
Key performance indicators to measure performance over time

Recommend initiatives to support your objectives to improve the strategic plan.

Identify ways to adapt to the changing business environment.

Use bullets or paragraphs for each question!

Does the name of your business mean something to your consumer? Will they understand the benefit of your business when they see your logo? What about your slogan?

PART C: DEVELOPING THE MARKETING MIX

Week 6 Assignment – Part B: Developing Marketing Strategies
You did not introduce the contents of the remainder of your marketing plan.

Does the name of your business mean something to your consumer? Will they understand the benefit of your business when they see your logo? What about your slogan? Will your consumer understand exactly what your business is all about when they see your slogan? Finally, did you provide a brand extension that is a logical fit with your hypothetical business?
Target Market: Your primary target audience was defined very well. You effectively described your ideal customer through the demographic, psychographic, geographic and behavioral characteristics needed to communicate with your target audience. You did not, however, use enough relevant bases of segmentation to describe your secondary audiences. Remember that demographic, geographic, psychographic and behavioral bases that describe your secondary target audience need to be separate and distinct from your primary audience. Your plan did not demonstrate this knowledge.

Analyze additional information needed to develop a better marketing strategy. Assess how you would collect this additional information.

An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.

Using the raw data provided in the 15 Minute Oil Change Data Set, determine 2 descriptive statistics regarding the oil change company that can be used to attract customers.

Write a 700- to 1,050-word paper in which you:

Explain the descriptive statistics determined and their direct use in attracting customers.
Analyze additional information needed to develop a better marketing strategy.
Assess how you would collect this additional information.

Format your paper according to APA guidelines.

Submit your assignment.

Explain the descriptive statistics determined and their direct use in attracting customers. Analyze additional information needed to develop a better marketing strategy.

An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.

Using the raw data provided in the 15 Minute Oil Change Data Set, determine 2 descriptive statistics regarding the oil change company that can be used to attract customers.

Write a 700- to 1,050-word paper in which you:

Explain the descriptive statistics determined and their direct use in attracting customers.
Analyze additional information needed to develop a better marketing strategy.
Assess how you would collect this additional information.

Format your paper according to APA guidelines.

Demonstrate knowledge and understanding of data types, data handling and analytics methods essential to data driven marketing decisions.

Data Driven Marketing Decisions (Need to use Alteryx to analysis the data)

Intended Knowledge Outcomes

Demonstrate knowledge and understanding of data types, data handling and analytics methods essential to data driven marketing decisions.
Use and apply a range of analytics tools and techniques to develop useful strategic insights critical to marketing and business operations.
Understand and apply digital analytics tools and techniques in marketing context
Critically evaluate and apply theoretical concepts related to marketing and business analytics.

Intended Skill Outcomes

Understand and frame data driven marketing problems
Identify the nature of data essential to marketing analytics and decision making process.
Develop conceptual and practical understanding of data modelling in marketing analytics.
Analyse, resolve and communicate complex business and marketing problems using data analytics and visualisation tools
Apply digital analytics methods in resolving digital marketing problems