Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offer you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile

Company Name:
Industry:
Major products and/or services :
Products and/or services your marketing plan will focus on:
Target customers:
Distribution channel(s):
Headquarters :
Year founded:
Number of employees:
Annual revenue
Key competitors:
Link to Web site:
Link to Yahoo! Finance information page :
Market Segmentation and Targeting

What problem does your product or service solve?
Describe the total market for your solution: Who are potential customers?
What are the key segments within this market?
Identify and briefly describe 1–3 segments that this company serves.
Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?
Situation and Company Analysis

Identify your most promising new product idea(s) clearly on the map and write up a brief description of each one.

Perceptual maps

Perceptual maps can be created using a multivariate statistical method called multidimensional scaling, which helps visualize the level of similarity of individual cases in a dataset. A much simpler and more practical approach to creating perceptual maps involves combining consumer purchase criteria with how competing brands are perceived. This quick “back of the envelope” method can be a useful way to consider a marketplace of interest and brainstorm new product ideas or repositioning current products.

1. Choose a product category .

2. Label the x- and y-axes with attributes that customers care about when purchasing products in that category. Caveat: Do not pair “Price” with “Quality” because they are too highly correlated in consumers’ minds and therefore yield an unhelpful map.

3. Plot all the competitors, including your products.

4. Interpret:
• Look for groupings of competitors, where price competition is likely occurring.
• Look for open areas because these may represent opportunities for a new product or where a current product may be successfully repositioned.
• Consider the extremes of the dimensions for possible new product ideas.
• Identify your most promising new product idea(s) clearly on the map and write up a brief description of each one.
What new product ideas did you identify?

Discuss Porter’s Five Forces in the digital context and highlight the impact of the dynamism of the Internet/ digital technologies.

Individual Strategic Digital Marketing Plan,Component B will be an individual written report.

Industry Analysis Model:
Porter’s 5 Forces
According to Porter’s 5 Forces, customers, suppliers, substitutes and potential entrants – collectively referred to as an extended rivalry, are competitors to companies
You should discuss Porter’s Five Forces in the digital context and highlight the impact of the dynamism of the Internet/ digital technologies.

Identify the jobs to be done for parents and children. Create a wireframe for a mobile application for a SmartBus concept.

Building a Wireframe – Section D

In this assignment, you will build a wireframe for a mobile application for a SmartBus concept. You will play the role of a product manager for UrbanMobility, a startup company, that is exploring new solutions for urban mobility problems. A specific problem you have identified is the transportation of children to and from school in urban areas. The key activities in this assignment include the following.

Key activities:

Identify the jobs to be done for parents and children.
Create a wireframe for a mobile application for a SmartBus concept.
Special instructions for the assignment:
Go over the attached resource Download attached resource Preview the documentto learn more about urban mobility issues for kids, customer insights, and parents persona. All of this information will help you in completing your assignment.

Write a Case Study Response 3 pages long answering these questions in your essay response, and not a summary of the case. Make sure to add introduction and conclusion. Review the rubric below.

Tesla Case Study

Read the Tesla Case Below. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to:

Write a Case Study Response 3 pages long answering these questions in your essay response, and not a summary of the case. Make sure to add introduction and conclusion. Review the rubric below. Make sure you cite any references used properly .
Original work is expected. Grammar and spelling will be graded also.

Determine methods for collecting data and measuring the success of the strategic plan.

Strategic Plan

Develop a strategic plan for the company you have used throughout this course and share it with stakeholders.

Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:

An introduction with mission and vision statements
Core values, ethics, and social responsibility principles
Analysis of the company’s:
Internal environment
External environment
An evaluation of the internal and external environment’s impact on achieving the company strategy
Create a strategic objective for the company.
Create SMART short- and long-term goals for achieving the company’s strategic plan.
Determine methods for collecting data and measuring the success of the strategic plan.

Summarize an environmental analysis determining the status of external factors that will impact the company’s offerings.

PART D: YOUR MARKETING PLAN PRESENTATION

Synthesize the information from your previous assignments and create a PowerPoint presentation in which you present your full marketing plan. References are required. Use PowerPoint or other presentation software that includes slide notes. The presentation should be at least 10 slides and no more than 15 slides in length. Be sure to include a title slide and a slide for references. This presentation does not require any video or audio narration.
Instructions
Create a professional 10–15 slide PowerPoint presentation in which you:
Define goals and objectives in detail, including how they can be measured and applied to customers, clients, and employees.
Deliver a market analysis that includes support for your conclusions regarding market trends.
Summarize an environmental analysis determining the status of external factors that will impact the company’s offerings.
Present a consumer analysis that identified the target market and how the company will meet the needs of the consumers in a competitively superior way.
Define the marketing mix based on analysis of the market, environment, consumers, and SWOT.
Prepare a PowerPoint presentation of 10 to 15 content slides, with comprehensive speaker’s notes detailing your marketing plan.

How do the marketer stereotypes lead companies to hire less diverse groups of people despite? Does business school education contribute to this?

Marketing Caricatures

Every company faces a challenge choosing people for their marketing department. These choices are too often driven by imagined stereotypes rather than wisdom.
READ the following blog post considering the stereotype issue for Startups.
https://douggarnett.com/business-and-strategy/consumer-marketing/startup-founders- stop-hiring-marketing-caricatures/
Respond to the following questions. As always, show that you thought carefully about these answers.
1. Which marketer caricatures do you encounter most often — either in business classes or in mass media/entertainment? Explain why companies to pay the most attention to people who fit these stereotypes ?
2. In the post, I wrote that “…there is also a healthy tension between the startup mentality and the more subtle, indirect temperament needed from marketers who will drive your startup’s success.”. Based on what you have learned in this class & elsewhere, in what ways does the need for a methodical marketing approach conflict with the “startup mentality”?
3. In your own words, explain why lack of diversity has been found to reduce the chances for company success.
4. How do the marketer stereotypes lead companies to hire less diverse groups of people despite? Does business school education contribute to this? Why do these companies still insist that they hire diverse groups — like they don’t know, live in a bubble, or something else?
5. I talk about the need to accept some discomfort. What can lead teams or companies to prefer comfortable marketing ideas so much that they ignore the successful ones?

List the objective of the survey > what answers were you seeking?List questions along with answers from participants. / Add a copy of the survey.

Survey report

A simple 1-2-page report will work for presenting results of your survey to your client – Mr. Karner-Brown.
Review this Wiki page prior to creating your report:
How to Write a Survey Report.  Retrieved from https://www.wikihow.com/Write-a-
Survey-Report
Hints for Success:
• List the objective of the survey > what answers were you seeking?
• List the demographics of the respondents.
o This information is a general description – exact demographics may not be possible unless you asked
for the information in the survey.
• List questions along with answers from participants. / Add a copy of the survey.
• Add relevant graphs and charts to help deliver the intended message.
• State the conclusions and/or key findings from your survey.

https://www.surveymonkey.com/results/SM-o78M2cRf_2FLkxn4hVJyaX4g_3D_3D/

Would you advocate for a ban on plastic “check-out” bags at retail establishments and a cost for recyclable bags?

Survey Report

List the objective of the survey

The ocjective is to introduce Bonnie Bio Certified not plastic compostable products to Publix Supermarket in Martin County FL to be available for sale for their customers on their shelves since they don’t carry this products on their inventory

what answers were you seeking?
• List the demographics of the respondents:

Age =. 20-60
Race= diverse
Gender = male female
income level = 60k -150k yearly

This information is a general description

• List questions along with answers from participants. / Add a copy of the survey.
Are you aware of what  are the dangers of using plastic non-compostable products in the environment?

Are you willing to start using compostable products instead of plastic ones if that means you will be helping protect our environment ?

3-Do you prefer recyclable bags over plastic ones?

4- Would you advocate for a ban on plastic “check-out” bags at retail establishments and a cost for recyclable bags?

5- State any problem you feel comes with recyclable products .

6- Do you believe plastic products  are an issue for the environment?

7- Does your store carries compostable non plastic products for sale?

8- How do you compare the cost of compostable products to plastic ones?

9- After seeing the logo, will you be willing to try our products if they are available at the Publix Supermarket?