Who will you reach out to in your area to help promote the opening?What kind of grand opening will you suggest the client have? A special event?

Marketing proposal for Nene’s Gym

Mini Marketing Project
Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements.

Consider the following:

· What information do you need to obtain from the client?

· What challenges will you face while working with them?

· How long of a marketing campaign will you run?

· Who will you reach out to in your area to help promote the opening?

· What kind of grand opening will you suggest the client have? A special event?

· Will you have the client run promotions ahead of the opening?

Identify what key events marked the start and the end of each stage. Discuss product, price, place, and promotion strategy for each phase of the life cycle you find.

Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a product that has progressed through the four product life cycle stages.
Instructions:
Do a web search for dead brands or product fads.
You can use the article Blast From the Past: Vintage Technologies That We No Longer Use for inspiration.
Explain how it went through the four stages of the Product Life Cycle .
Identify what key events marked the start and the end of each stage.
Discuss product, price, place, and promotion strategy for each phase of the life cycle you find. You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
Pick a service brand and using it as an example, explain how services differ from goods, and also discuss whether services go through a life cycle.
Be sure to discuss the product, place, price, and advertisement strategy for each phase of the life cycle you find.
You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
Additionally, identify the key events that mark the start and end of each phase.
Your initial post must be at least 350 words.
Be sure to properly cite your textbook and at least three scholarly or credible resources in APA Style

What was the main idea and why would this be useful for the Chester Business School? What is the design?

Digital marketing

You are in the role of a digital marketing consultant. Your task is to recommend to Chester Business School as your client how they could use mobile technologies to improve their marketing or their services. For that you will first need to research what CBS is doing and then make some recommendations. The main part is build a functioning prototype and test it to make sure it works.

Therefore, you will have to do the following sub-tasks:
Research CBS and discuss some recommendations.
Decide whether you want to build an app or a mobile website.
Build a working prototype.
Test it to make sure it works!
Prepare a project report  where you state:
What was the main idea and why would this be useful for the Chester Business School?
What is the design?
How was the app/mobile site built?
How was the app/mobile site tested?
A log file of your individual activities

What kind of grand opening will you suggest the client have? A special event?What information do you need to obtain from the client?

Marketing proposal for Nene’s Gym

Foundations of Marketing – Week 8 Assignment

Mini Marketing Project
Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements.

Consider the following:

· What information do you need to obtain from the client?

· What challenges will you face while working with them?

· How long of a marketing campaign will you run?

· Who will you reach out to in your area to help promote the opening?

· What kind of grand opening will you suggest the client have? A special event?

· Will you have the client run promotions ahead of the opening?

Discuss the function, advantages, and disadvantages of using Google’s AdWord and AdSense to advertise their products.

The Value of Social/Digital Media

-Discuss the function, advantages, and disadvantages of using Google’s AdWord and AdSense to advertise their products.
-Additionally, discuss if Google is successful .
-Include in-text citations and a list of used reference
-Integrate appropriate scripture references to support claims, positions, and proposals.

 

 

Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts.

International Marketing and Business Environment

You are strongly advised to structure your report in the same order as the assignment tasks set out above.

Learning Outcomes to be assessed
This assessment assesses how well you can do the following:
1. Critical analysis of international marketing within the global business environment and assess how marketing is managed internally and externally by organisations from different industries and how organisations are impacted by elements of the business environment.
2.Critically and effectively assess the value of marketing mix theories, concepts and models in the field of marketing and
3.Evaluate critically, the strategic role of branding and assess the impact branding has on consumers, organisations and society and
4. Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts.

What other factors might have influenced the test customer’s choice of ketchup other than the target product in the video?

Case Study

Marketing researchers employ biometrics to measure physical responses to different stimuli such as online, television or print advertising, a product or a service. Biometrics is a very broad category of measures that includes functional magnetic resonance imaging, electroencephalography , galvanic skin response , eye movement tracking, iris or retina recognition, facial recognition, fingerprint matching, gait recognition, geometry of the hand, ear and fingers and voice recognition. Some biometric measures are useful in marketing research and some are not. In the Case Study for Week Three, you will examine marketing research conducted by Senso Motrics Instruments using eye-tracking.

View this DW News YouTube video “Market Researchers Observe Where We Look | Made in German,” September 4, 2013

Answer the following:

To what extent does eye-tracking measure decision making? What other methods are available to marketing researchers to evaluate decision making?

What other factors might have influenced the test customer’s choice of ketchup other than the target product in the video?

Do you believe eye-tracking will replace any form of marketing research? Please explain why or why not?

Why do you believe Apple purchased Senso Motrics Instruments in 2017? Did the acquisition have anything to do with marketing research?

 

Examine the five sources you compiled for your annotated bibliography. List three similarities and differences among the arguments expressed in each article.

In this forum post, examine the five sources you compiled for your annotated bibliography. List three similarities and differences among the arguments expressed in each article. The sources are below the annotated bibliography below.

Gas Powered Vehicles vs. Electric Powered Vehicles

Many drivers are having difficulty loading up as petroleum prices continue to rise to new highs, but electric vehicle owners appear to be pleased with their purchases. One of the most significant problems to grasp and consider in today’s world is the debate between gas and electric automobiles .

Examine the five sources you compiled for your annotated bibliography. List three similarities and differences among the arguments expressed in each article .

In this forum post, examine the five sources you compiled for your annotated bibliography. List three similarities and differences among the arguments expressed in each article .

Gas Powered Vehicles vs. Electric Powered Vehicles

Many drivers are having difficulty loading up as petroleum prices continue to rise to new highs, but electric vehicle owners appear to be pleased with their purchases. One of the most significant problems to grasp and consider in today’s world is the debate between gas and electric automobiles .

Does/ can evaluate the effectiveness of its marketing efforts.

MARKETING ANALYSIS./ EVALUATION

Use a portfolio approach to critically evaluate how the company:

A. Has used at least four of the seven marketing mix elements in their UK operations, to reinforce its positioning within the last three years.
B. Reflects strategic decisions and relevant taught theories in its marketing efforts.
C. Does/ can evaluate the effectiveness of its marketing efforts.
D. The content of your portfolio must display academic skill and integrity, appropriate to level five studies. You must make reference to taught theories/ models/ strategies throughout your work