Create a PowerPoint slide of each of the brands you selected describing how these external forces can potentially impact the brand . Can any of the forces have a positive impact on each of the brands?

Unit 3 assignment how macro environmental forces are impacting billion dollar brands

Every company operates in a macro environment for external courses shape the opportunities and threats for the organization. Even dominant organizations are vulnerable to external forces that are out of their control. The macro environmental forces include demographic, economic, natural, technological, political ,cultural .
Instructions :
1 ) Select 3 brands from the following list : apple , Amazon, Facebook, Netflix, doordash, Target, coca-cola,Microsoft ,Tesla,Nike .
2) Create a PowerPoint slide of each of the brands you selected describing how these external forces can potentially impact the brand .
Can any of the forces have a positive impact on each of the brands?

Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position. 

Formulate responses in your own words ; however, support the points you make with information from your course materials and from outside sources. Cite and document all sources of information with an appropriate reference. Your answer to each question should be between 250 and 500 words, or approximately 1 to 2 pages per question, typed, and double-spaced. Be sure to proofread your work carefully for correct spelling, grammar, and clarity of expression.

Answer the following essay questions.

A. Choose a specific industry , and apply Porter’s Five Forces model to discuss that industry’s competitive forces and their relative influence.

B. Discuss how online, social media, and other technology-related marketing tools could provide competitive advantages in the industry you analyzed in essay question A. [MO1.6, MO1.7]

C. Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position.

Analyse the income streams of the hotel bookings. Advise the hotel on the extent to which they should or should not continue to develop relationships with third party agents.

The task is based on the fictitious Oxhotel, and relevant data about the hotel is provided in two additional documents  which are available in the Resit Assessment section of the MARK6007 Moodle site.

a) Analyse the income streams of the hotel bookings. Advise the hotel on the extent to which they should or should not continue to develop relationships with third party agents.
b) Review the SEO spend for the hotel over the past 5 years, make recommendations to either increase or decrease the amount spent and provide a rationale for your answer.
c) Analyse the sentiment in the qualitative reviews left by the hotel guests and identify which are the hotel’s most liked attributes.

Building on those popular review attributes outline how the hotel could build these into their marketing communications.
d) Identify suitable hashtags based on the content of the qualitative reviews that should be used by Ox hotel in any social media content to help position itself against competitors in the Oxford hotel market.

e) Create a digital consumer persona for the hotel based on the data given

Explain the construction and purpose of a selected number of the most important marketing Metrics and be familiar with others.

Analytical report for Premier Inn UK

Apply theory to integrated business practice to develop business acumen.
Explain the construction and purpose of a selected number of the most important marketing Metrics and be familiar with others.
Articulate and respect the limitations of specific metrics in their construction
and/or application.
Show competence in the interpretation of marketing metrics.
Show awareness of the use of bespoke metrics within particular industries and
markets.
Demonstrate awareness of the range of data sources for marketing
metrics and the ability to check their validity.

Provide a response on unresolved issues, i.e. constraints on the analysis you would have liked to have conducted but did not have access to relevant resources in order to complete this.

Digital Marketing

· In terms of your final paragraph in slide 16, it is important that you follow advice on the course. Students were instructed not to use large social sites as their display advertising recommendation. The reason for this is that Comscore does not permit accessing individual pages on Facebook or any other social platform.
· Provide a response on unresolved issues, i.e. constraints on the analysis you would have liked to have conducted but did not have access to relevant resources in order to complete this.
· Follow course briefing advice in which guidance was offered on probable slide allocations to each question. The slide linked to relative insight analysis [although no relative insight analysis is presented by you] was indicated at one or possibly two slides, yet you allocated 4 to this answer and these added no value.

Discuss the current business environment for the new product. What are the internal and external issues which could affect next year’s business?

Luxury barbershop in missouri city tx

Introduce the new product. Describe what the product is and what it does. The introduction might include: consumer demand, product usage, attributes, benefits to the target market, competitive edge, branding, labeling, packaging, support services etc.
What is the geographic area in which the product will be sold?
What kind of image does the product have?
Factory by Doom

Company Background

Include the name and history of the manufacturer, its other products and services, etc.
Include the company’s mission statement.
Profit High Five Graph by simpletutorials.net

Strategic Issues

Discuss the current business environment for the new product.
What are the internal and external issues which could affect next year’s business?
Include details about other new product introductions in the same company, industry consolidations or expansions, new distribution outlets, or a major change in industry pricing, etc.
target with arrow by Anonymous

What is the current marketing strategy used by the firm? Is it effective? What can be done to improve it?

Focus Group
The survey was both qualitative and quantitative, and it involved questionnaires administered to prospective customers, suppliers, environmentalists, and other companies. Data obtained from the two methods of data collection, questionnaires and interviews, was first quantified to allow statistical analysis, which would eventually establish the trend in sales volumes of the firm.
Questionnaires are usually preferred for their ability to reach many people within a short time. Some of the questions asked during the interviews and in the questionnaires were;
⦁ In your view, how are Bonnie Bio’s products essential in protecting our environment?
⦁ Do you think the sales for the company are increasing or decreasing?
⦁ Where do you see the firm in the next five years?
⦁ What is the current marketing strategy used by the firm? Is it effective? What can be done to improve it?
⦁ Apart from cornstarch products, what other items would be used as alternatives to plastics?

Identify the business’s strengths, weaknesses, opportunities, and threats. List three things the business does well, three areas it could improve in.

Strategic Objectives
In this section, you’ll write a broad description in one to two paragraphs of the business’s marketing objectives and the scope of the activities it plans to undertake. What’s the business’s mission? What goals does the business hope to achieve via marketing? What does the business intend to do to accomplish those goals? Review the examples and case studies in Chapter 2 in your textbook.

SWOT Analysis
Identify the business’s strengths, weaknesses, opportunities, and threats. List three things the business does well, three areas it could improve in, three things working in its favor or to its advantage, and three ways the external environment negatively impacts or may impact the business. Review the examples in Chapter 2 in your textbook.

Discuss three major ways that service prices are perceived differently from goods prices by customers.

Marketing Service Offering

1- Discuss three major ways that service prices are perceived differently from goods prices by customers.
2- Articulate the key ways that pricing of services differs from pricing of goods from a company’s perspective.
3- Demonstrate what value means to customers and the role that price plays in value.
4- Describe strategies that companies use to price services.

What is unique about Generation Z in terms of marketing? Identify two digital marketing approaches that work best for this generation. How do you best reach this generation with your message focusing on brand image ?

Millennials and Generation Z  are the two target audience groups that are important for businesses in the entertainment category.

As a regional marketing director of the theme park, you are aware that more than 70% of your target audience falls into the Generation Z category. Understanding their needs, mindsets, perceptions, and preferred methods of communication is essential for your business and your marketing strategy.

Considering these points, you will draft a recommendation report that will help the chief marketing officer  and the other marketing directors understand the importance of these major stakeholders in the marketing strategy for park reopening. Your recommendation report should also include the correct marketing strategies to engage Generation Z.

Prompt
Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the “I-Generation.” Specifically, you must address the following criteria:

What is unique about Generation Z in terms of marketing?
Identify two digital marketing approaches that work best for this generation.
How do you best reach this generation with your message focusing on brand image ?
Identify two social media platforms preferred by Generation Z. Give examples and reasons.
What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.
Do online advertisements work with this generation? Explain.
Describe the role of traditional methods of marketing with Generation Z.
Which forms of traditional media can work best in influencing Generation Z?
How will the park use these forms of traditional media in its plan?
Consider outdoor, promotional, and guerilla marketing.
Describe the pros and cons of using TV and radio.
Guidelines for Submission