What are the current brand strategies of your business? Describe your brand equities. Does your brand have an overall theme? Look and feel ?

Product or Service Marketing Plan

Assessment Instructions:

You will create a Product or Service Marketing Plan for a brand of your choice. You will also need to conduct your own research. Note: Use the below Word document as your template and read the entire document before starting, so you understand what is required.

Download 6.5 Product or Service Marketing Plan-1.docSituational Analysis .

Business/Brand Overview

Historical background
Nature of business
Current business goals
Current Brand Strategies

What are the current brand strategies of your business?
Describe your brand equities.
Does your brand have an overall theme? Look and feel ?
Marketing Objectives

How will your product or service be manufactured and distributed? Will your product or service be sold retail or wholesale or through B2B channels?

Supply Chain Strategy

Explain the Supply Chain Strategy for your product or service.

How will your product or service be manufactured and distributed?
Will your product or service be sold retail or wholesale or through B2B channels?
Where will the location of your product/service be? (US, International, online, in-store, etc

Describe the Good and Service: Specific characteristics are described for both the good and the service.

Review the elements of the marketing mix — product, price, promotion, and place — as discussed in the learning activities within this class .
Select 1 good AND 1 service with which you are familiar. Be specific in terms of a brand vs a general good like shoes, a candle, etc. or a general service like a manicure. Here are other ideas for services: 18 Examples of Consumer Services – Simplicable . For example, one could select their cell phone brand as the “good” and an unrelated “service” such as your favorite hair salon/barber or restaurant.
Analyze how the marketer of each type of product has built the marketing mix for each. See the criteria below for what to submit for both the GOOD and SERVICE.
Criteria to Submit
Complete the following criteria in a PowerPoint, Prezi or Word document.

Describe the Good and Service: Specific characteristics are described for both the good and the service. Provide the following:
Share at least 3-4 features and their associated benefits for both the good and the service. (Think how does the good and the service solve the needs/problems of the target market better than the competition?) Refer to chapter 12 and feature/benefit assignment.
Describe the Target Market for both the Good and Service: The target market segmentation for your good and service is described. (Think who the marketer was intending to target as the primary customer.)

Discuss the six dimensions as you compare the two countries. In each dimension, show clear and specific marketing implications. How would marketing approach these two countries? Giving examples can help you be specific.

Hofstedes cultural dimensions

Instructions:

Go to this link  and review the six cultural dimensions.
Choose two countries that score opposite of each other on multiple dimensions.
Discuss the six dimensions as you compare the two countries.
In each dimension, show clear and specific marketing implications. How would marketing approach these two countries? Giving examples can help you be specific.
Make sure to share the graph of the dimensions including both countries

Link to hostedes dimensions website. Needs to be around a page of discussion.

Discuss the six dimensions as you compare the two countries. In each dimension, show clear and specific marketing implications. How would marketing approach these two countries? Giving examples can help you be specific.

Instructions:

Go to this link and review the six cultural dimensions.
Choose two countries that score opposite of each other on multiple dimensions.
Discuss the six dimensions as you compare the two countries.
In each dimension, show clear and specific marketing implications. How would marketing approach these two countries? Giving examples can help you be specific.
Make sure to share the graph of the dimensions including both countries

Link is hoftedes dimensions website. Needs to be around a page of discussion.

Conduct a market segmentation analysis. Include in this analysis segment sizes and historical and estimated growth rates. Create a perceptual map of options from the perspective of one segment.

Market segmentation & Perceptual map – HGV

Conduct a market segmentation analysis. Include in this analysis segment sizes and historical and estimated growth rates. Create a perceptual map of options from the perspective of one segment. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.

Use the attached Tesla example for reference.

Product description and brief history of company. Describe the product, generally speaking identify what the product is and how it is used.

The following must be included in your marketing promotion project:

Product description and brief history of company.
Describe the product, generally speaking identify what the product is and how it is used.
Provide a brief history of the company—when was it formed, who the key personnel/managers are, where do you operate, how are you organized.

What were the advantages of utilizing market research and, in particular, an online survey to solicit information from a variety of stakeholders before proceeding with the mascot decision?

Case Study Questions

Answer ALL of the following questions from the case
I. Why is an athletic department logo important? What value does it add to an athletic program? How does it impact potential marketing activities?
2. What were the most important criteria USCB utilized in its mascot decision? What other criteria might have been included?
3. What were the advantages of utilizing market research and, in particular, an online survey to solicit information from a variety of stakeholders before proceeding with the mascot decision?

4. Among the final choices for the USCB mascot, what are the advantages and disadvantages of each?
5. What would have been your top three choices for USCB’s mascot? Why?
6. How would you introduce the logo to the athletes, to the university and to the community at large?
7. What level of awareness–and ability to identify the logo–would you expect amongst students after two years? How would you measure this?
8. How do you feel USCB’s mascot and logo compare to the other mascots and logos of USC system institutions? Why do you think there is a wide disparity in the “quality” and appearance of many of the logos?
9. After selecting the mascot and colors and image, how does an organization protect its logo legally?
10. Why would USCB’s marketing lead invest so much time in an athletics branding decision? How would the new image and the extensive press it would receive in the sports pages affect the university’s visibility and reputation?

Identify some challenges and risks associated with launching a new product or service in that industry. Also profile some innovators and/or early adopters who are already seeking to create or acquire new products or services in that industry.

You will develop a set of professional and creative skills through the co-development of the report; as you create the report you will focus on the development of your commercial awareness and demonstrate creativity. You will develop as more thoughtful, resilient, and proactive.

Based on what you have learned from the Module about Entrepreneurship. Reflect on what could be a possible Business venture for yourself. Write an individual report discussing what trends and changes in society you believe are creating important entrepreneurial opportunities in an industry that personally interests you, or an industry that you know is growing. Your idea, however, should be aligned with the UN sustainable development goals, i.e., you must clearly explain how your idea is relevant to one or some of the 17 UN Sustainable Development Goals.

Describe how to take advantage of these trends and identify current and predictable gaps in competitive offerings. Quantify the potential market by estimating the number of consumers who may have the need that you have identified and by estimating the product/service adoption rate.

Identify some challenges and risks associated with launching a new product or service in that industry. Also profile some innovators and/or early adopters who are already seeking to create or acquire new products or services in that industry.