Explain why people are much more likely to view and pay attention to product and service information in SERPs compared to traditional mass media advertising?

Assignments 5&6

PART 1:

Why is it important that businesses maintain a high level of visibility on search engine results pages?

Why are organic search listings more valuable than paid search listings for most companies over the
long term? Even though organic search listings are more valuable, what are some reasons that companies should consider using PPC advertising as part of their search marketing strategies

Explain why people are much more likely to view and pay attention to product and service information in SERPs compared to traditional mass media advertising? What strategies are businesses adopting to take advantage of this trend?

Why are “black hat” SEO techniques (see Section 6.2) considered unethical? Who is harmed
by the use of such techniques? What are the consequences of using these questionable SEO tactics?

PART 2:


Apply IT Concepts to Business Decisions Review the information in Section 6.1 about the
three types of searches (informational, navigational,and transactional) that people conduct on search
engines. Put yourself in the role of an SEO consultant for your college or university. Create a set of
content and/or keyword strategies that you would recommend to your institution’s leaders to increase
the chances of appearing on SERPs resulting from prospective students conducting each kind of search

What are the two primary goals of companies who engage in e-procurement and what strategies do they use to achieve those goals?

Assignments 9
3 Pages

PART 1:

What is showrooming? Are customers who engage in it acting ethically? Provide reasons for your answer.

Why is the online B2B market so much larger than the online B2C market?

What are the two primary goals of companies who engage in e-procurement and what strategies do they use to achieve those goals?

PART 2:
 Apply IT Concepts to Business Decisions

Visit IBM’s “Many Eyes” website at www.ibm.com/manyeyes

Select visualizations from the left-side menu bar. Generate two visualizations. How does visualization improve understanding of the datasets?

What digital technologies does each company use to engage you, keep you informed,or create a unique customer experience?

Assignments 1 & 2

4 Pages

PART 1:

1. Why are businesses experiencing a digital transformation? 
8. Select three companies in different industries, such as banking, retail store, supermarket, airlines, or package delivery, that you do business with. What digital technologies does each company use to engage you, keep you informed,or create a unique customer experience? How effective is each use of digital technology to keeping you a loyal customer?

PART 2:
Apply IT Concepts to Business Decisions

20. Visit YouTube.com and search for two videos on Michael Porter’s strategic or competitive forces models. For each video, report what you learned. Specify the complete URL, video title, who uploaded the video and the date, video length, and number of views.

Compare and contrast Barcode technology with RFID technology as they are used for inventory control.

Barcode vs RFID

Compare and contrast Barcode technology with RFID technology as they are used for inventory control. Include inventory control aspects, manufacturing process, Shop floor Control and retail sales. Paper should be 3-5 pages basic APA format, longer if you include illustrations. Submitted in Microsoft Word format. You should also include a cover page and bibliography (not included in the 3-5 pages)

Include:

Technology (How do Barcode and RFID technology work)
History of Barcode and RFID.
Advantages and Disadvantages of Barcode and RFID.
Transition from Barcode to RFID technology.
Personal opinion of how Barcode and RFID technology will affect our lives in the future.