Discuss the factors the business would have needed to consider when choosing the market(s) it is trading in, you should include.
Fabbrica Italiana Automobili Torino (FIAT)
Reasons for Trading Internationally 10%
Within this section of your report, discuss the reasons why the business trades internationally. A minimum of 3 factors should be discussed:
• Growth 3%
• Additional revenue streams 3%
• Brand exploitation 3%
• Access to new markets 3%
• Diversification 3%
• Increasing market share 3%
• Market leadership 3%
• Technological dominance 3%
• Comparative advantage 3%
• Economies of scale 3%
• Fiscal benefits 3%
Section 4: Choice of Markets 20%
Identify the markets that the business has chosen to operate in, including:
• Developed economies 4%
• Emerging markets 3%
• Less developed economies 3%
Discuss the factors the business would have needed to consider when choosing the market(s) it is trading in, you should include.
• Type of product 2%
• Cost 2%
• Size of market 2%
• Characteristics of target markets 2%
• The impact of these characteristics on business operations and management practices.