Explain the benefits and risks of using Blue Ocean Strategy for business expansion planning into domestic and international markets. Provide reasoning.

It’s been some time since you became the General Manager of the Turul Wineryin the FLIGBY® simulation theme and gameplay. As the General Manager of the Turul Winery, you spent countless hours of time and a great deal of effort assessing the design and strategy of the organization. You have a deep understanding of the organization, and the owner has requested that you formulate a strategic plan to improve the competitive advantage of the Turul Winery within target markets. This requires you to conduct an additional series of strategic analyses to build an understanding of the competitive position of the Turul Winery in current and potential future markets. You will analyze the external environment to explore opportunities and threats to the business. Furthermore, you will investigate the internal environment of the Turul Winery to determine factors that lead to competitive advantages for the business. Based on your findings, you will construct a business model canvas to inform your market research efforts in order to identify a business expansion opportunity. Your goal is to demonstrate skill and expertise in assessing and planning a results-oriented organizational (business level) strategy focussed on resilience, efficiency, and innovation to ensure competitive advantage, sustainability and growth. You will use the results of these analyses to inform the development of a strategic plan due to the owner of Turul Winery in two weeks time.
Use the following criteria to conduct various forms of analyses to inform your strategic plan for an expansion effort into the international marketplace.

Strategy Report Format
Use a report template to develop your strategic report to the owner of Turul Winery.
Your strategic report should have a title page, table of contents, executive summary page, content pages, and a reference page.
Design a professional report using images, charts, diagrams, etc. to aid in the dissemination of information.
The strategy report is written in third person.
Strategic Planning & Analysis
Explain the strategic planning process.
Explain the purpose of strategic analysis in the strategic planning process.
Evaluate the current mission, vision, and values of the Turul Winery business.
Explain the concept of competitive advantage and why it is important to an organization.
SOAR Analysis for Competitive Advantage
Produce a SOAR Analysis diagram based on the following inquiries:
Conduct an analysis of the Turul Winery to identify a minimum of three (3)strengths of the organization that result in competitive advantages.
Conduct an analysis of the Turul Winery to identify a minimum of three (3) domestic and international business expansion opportunities that capitalize on the competitive advantages of the organization.
Conduct an analysis of the Turul Winery to realize a minimum of three (3)organizational aspirations that may result from competitive advantages of the organization.
Conduct an analysis of the Turul Winery to determine expected results of market opportunities and organizational aspirations derived from the competitive advantages of the organization.
Business Expansion Research
Outline and explain one (1)idea for business expansion in domestic markets based on the results of your extensive series of analyses.
Outline and explain one (1)idea for business expansion in international markets based on the results of your extensive series of analyses.
Analyze the segmentation variables of one (1)domestic market for one (1)business expansion idea using research tools.
Analyze the segmentation variables of one (1)international market for one (1)business expansion idea using research tools.
PESTLE Analysis
Analyze the external environment of the domestic and international marketplace to identify any risks and threats related to the business expansion ideas in association with each component of a PESTLE analysis:
Develop a diagram illustrating the six (6)components of a PESTLE analysis.
Identify a minimum of three(3)risks or threats for one (1) business expansion idea in one (1) domestic market using a PESTLE analysis.
Identify a minimum of three(3)risks or threats for one (1) business expansion idea in one (1)international market using a PESTLE analysis.
Business Model Canvas
Using all of the information, ideas, and thoughts you have developed as a result of the extensive analyses you have done on the Turul Winery, produce a Business Model Canvas using the template.
Complete the nine (9)required sections in the Business Model Canvas.
Demonstrate convergent analytical thinking in each section of the Business Model Canvas.
Include a minimum of three (3)bullet points of information in each section of the Business Model Canvas.
Strategic Intent
Formulate a statement of strategic intent for the Turul Winery expanding into domestic and international markets.
Restructure the mission of the Turul Winery to support an expansion effort into domestic and international markets.
Restructure the vision of the Turul Winery to support an expansion effort into domestic and international markets.
Restructure the values of the Turul Winery to support an expansion effort into domestic and international markets.
Blue Ocean Strategy
Explain the principles of Blue Ocean Strategy.
Explain the benefits and risks of using Blue Ocean Strategy for business expansion planning into domestic and international markets. Provide reasoning.
Explain how the use of the Blue Ocean Strategy will aid in the planning of business expansion into domestic and international markets. Provide reasoning.

Read the two mini-cases attached and succinctly summarize and let us know what you have learned from them.

Read the two mini-cases attached and succinctly summarize and let us know what you
have learned from them.
Case Study #1:
https://news.stanford.edu/2021/03/22/hitting-reset-button-building-better-normal-pande
mic/
Write one to two paragraphs.
Case Study #2:
https://www.businessinsider.com/3-reasons-why-new-normal-may-be-change-for-better-
2020-4
Write one to two paragraphs

Discuss what the product is.

Identify a product that has been created in the past 5 years.
Discuss what the product is.
Using the Product Development Process in Chapter 3 (Figure 3. 16); go through each stage of the Product Development Process expanding on what would have occurred for the product you identified. Please use Topic Headers to identify each stage of the development process that you are discussing.

How large a sample do you need to take to ensure that you can estimate, with 90% confidence, the proportion of people preferring Coke to within 5% of the actual value?

Problem – You have been assigned to determine whether more people prefer Coke or Pepsi. Assume that roughly half the population prefers Coke and half prefers Pepsi. How large a sample do you need to take to ensure that you can estimate, with 90% confidence, the proportion of people preferring Coke to within 5% of the actual value?

Discuss the operationalization of a business opportunity (Section II)

Submit a discussion of the operationalization of a business opportunity (Section II), specifically the business product, service, or other idea from your business plan. My business service idea is for Netflix is to create a premium membership plan by investing in smarter algorithms to curate their specific content. This refined streaming service would be known as Netflix Elite.

Describe the steps your company needs to take from concept outline to launch.

Description

Using the recommendation you provided in Milestone One, develop a strategic plan to implement the innovation and gain a competitive advantage. Use the Sales Forecast, Comparative Growth Data and Comparative Operating Statistics to complete this milestone.

Strategic Plan

-Analyze the competitors’ relative strengths in the marketplace.

-Write a short paragraph describing the growth rate of each competitor. You will get the solution from the comparative growth data sheet.

-How much of the market does each competitor now own? Do you see a trend of gaining or losing market share? Use the attached graphs in your writing.

-Perform your analysis for the cars and trucks category.

-Perform your analysis for the connected cars and trucks category.

-Determine each competitor’s financial strength by looking at their comparative operating data.

2. Explain how your company’s market share compares to your competitors’.

-Is your company gaining or losing market share? Expand on the analysis done in Task 1 above and explain the major factors behind the change in market share.

-What is your company’s growth potential in the industry?

-How do your company’s financials look compared to your competitors’?

3. Identify future potential total available market (TAM) and growth for each chosen product/service and technology.

-What is the TAM for cars and light trucks?

-What is the TAM for IoT-connected cars and light trucks?

-What is the projected compound annual growth rate (CAGR) for cars and light trucks?

-What is the projected CAGR for IoT-connected cars and light trucks?

-Identify the fastest-growing competitor.

4. Identify ways to adjust if business conditions change.

-What can you do if your customers are slow to respond (buy) the innovation?

-What can you do if one competitor is overtaking all the others, including your company?

5. Describe the steps your company needs to take from concept outline to launch. Consider your learning from the previous two modules to ensure the steps are easy to understand for your team.

-What is the size of development that will be required?

-Will you require additional capital and personnel?

-How would you approach determining the timeline from the beginning of development until initial product launch?

Explain the distinctive organizational and individual factors of the chosen dominant culture quadrant.

https://turulwinery.com/

PEAK PERFORMANCE AND FLOW


Congratulations! You are the new General Manager of the Turul Winerybased on the FLIGBY®simulation theme and gameplay. As the new General Manager of the Turul Winery, you will need to quickly assess the state of the organization from a strategic perspective. You will utilize internal strategic analysis tools to evaluate the overall organizational design of the Turul Winery business. You will analyze the organization to build intelligence on its organizational structure, governance, policies, systems, organizational culture, organizational talent pool, resources, capabilities, and the core competencies of the business.
Your goal is to demonstrate skill and expertise in assessing and planning a results-oriented organizational (corporate level) strategy focussed on resilience, efficiency, and innovation to ensure competitive advantage, sustainability and growth. You will use the results of these analyses to inform the development of a strategic report due to the owner of Turul Winery in two weeks time. Use the following criteria to evaluate the organizational design of the business and to create the strategic report.
Strategy Report Format
Use a report template to develop your strategic report to the owner of Turul Winery.
Your strategic report should have a title page, table of contents, executive summary page, content pages, and a reference page.
Design a professional report using images, charts, diagrams, etc. to aid in the dissemination of information.
The strategy report is written in third person.
Strategic Development
Explain the importance of developing a distinctive strategy to ensure long-term success for the Turul Winery.
Evaluate the competitive advantages of the Turul Winery.
Explain how to develop a winning strategy that will ensure long-term success for the Turul Winery.
Evaluate the vision, mission, and values of the Turul Winery organization.
Strategic Management Hierarchy
Evaluate the corporate level of the Turul Winery using strategic management principles.
Evaluate the business unit level of the Turul Winery using strategic management principles.
Evaluate the functional level of the Turul Winery using strategic management principles.
Organizational Design Theory
Explain the value of organizational design using theories, principles and concepts from peer-reviewed research.
Explain the relationship between organizational design and strategic development using peer-reviewed research.
Develop a statement explaining the ideal organizational design approach for Turul Winery.
Organizational Structure
Evaluate the Turul Winery organizational structure configuration.
Determine three (3) advantages of the Turual Winery organizational structure configuration.
Determine three (3) disadvantages of the Turual Winery organizational structure configuration.
The McKinsey 7-S Framework
Evaluate the current situation of the Turul Winery organization using the McKinsey 7-S Framework.
Determine a minimum of ONE (1) organizational strength of the Turul Winery for each category in the McKinsey 7-S Framework.
Determine a minimum of ONE (1) organizational weakness of the Turul Winery for each category in the McKinsey 7-S Framework.
Organizational Culture
Concisely explain how the Competing Values Framework is used to evaluate the organizational culture of a business.
Using the Competing Values Framework, evaluate the Turul Winery to identify the dominant culture quadrant of the organization.
Explain the distinctive organizational and individual factors of the chosen dominant culture quadrant.
Develop a concise description of the organizational identity of the Turul Winery organization.
Core Competencies: Resources & Capabilities
Explain how the principles of the Resource Based View theory and framework is useful in evaluating the organizational design and strategy of the Turul Winery..
Using the VRIO Framework to analyze the Turul Winery organization, determine three (3) tangible and intangible resources of the business.
Using the VRIO Framework to analyze the Turul Winery organization, determine three (3)capabilities and dynamic capabilities of the business.
Organizational Policy: Performance, Innovation and Ethics
Formulate one (1) new organizational policies that will drive performance at the Turul Winery.
Formulate one (1) new organizational policies that will drive innovation at the Turul Winery.
Formulate one (1) new organizational policies that will ensure the Turul Winery is an organization devoted to social responsibility.
Strategic Recommendations
Develop conclusive remarks on the current state of the Turul Winery organization from the perspective of strategic management theories, principles and concepts.
Develop conclusive remarks on the current state of the organizational design of the Turul Winery organization from the perspective of organizational design theories, principles and concepts.
Develop a minimum of five (5) recommendations to improve the organizational design of the Turul Winery over the next three years.