Critically analyse tools and techniques for enhancing and managing individual, group and organisation creativity.

Your submission must be made using Microsoft Word. If you use any other software your submission must be made as a PDF.

Further guidance

It is appropriate to use the first person and the past tense when referring to your individual creative experience and your own creative contribution . The main body of your report will include academic writing and reference to theory where it is appropriate to write in the third person .

The total wordcount for your report includes the annotation of frameworks/models from the literature, but excludes the title page, contents page, executive summary, diagrams from the academic literature , list of references, and appropriate appendices.

Appendices should be kept to a minimum and only contain material which fully supports the main body of the text. Direct reference must be made to appendices in the main body of the text.
Further guidance will be given in the workshops and online engagement sessions.
The feedback matrix is available as a separate document on NOW.
Module learning outcomes assessed in this assignment:
a) Critically evaluate key themes and concepts within the creativity, innovation and design literature.
b) Critically analyse tools and techniques for enhancing and managing individual, group and organisation creativity.
c) Explain how to organise, direct and nurture design and creative resources to enhance business performance.
e) Demonstrate awareness of the relationship between creativity and reflection.
f) View situations from a variety of different perspectives.

Evaluate the operational considerations that should be taken into account when developing an international marketing strategy.

The senior management team would now like you to use your knowledge and experience of operating in international markets to help them to understand how to develop an
international marketing strategy. Write a report for the senior management team. In the
report you must:
Analyse the features of international markets.
Evaluate the operational considerations that should be taken into account when
developing an international marketing strategy.